National Repository of Grey Literature 3 records found  Search took 0.01 seconds. 
Applying of the Neuromarketing in Customer Behaviour Analysis
Doležel, Libor ; MBA, Michael Hanzelka, (referee) ; Chalupský, Vladimír (advisor)
The goal of this bachelor thesis is to analyze attitudes of costumers towards brands with method of measuring reaction times, respectively with the implicit association test, which is a tool of the neuromarketing. Individual methods and technics used in neuromarketing are divided in the theoretical part, along with its ethical issue and there is also a peek at brand. The analysis part is focused on the analysis of obtained data from respondents. In the recommendation part we focus on possible change of customers’ attitudes towards brands.
Applying of the Neuromarketing in Customer Behaviour Analysis
Doležel, Libor ; MBA, Michael Hanzelka, (referee) ; Chalupský, Vladimír (advisor)
The goal of this bachelor thesis is to analyze attitudes of costumers towards brands with method of measuring reaction times, respectively with the implicit association test, which is a tool of the neuromarketing. Individual methods and technics used in neuromarketing are divided in the theoretical part, along with its ethical issue and there is also a peek at brand. The analysis part is focused on the analysis of obtained data from respondents. In the recommendation part we focus on possible change of customers’ attitudes towards brands.
Language Norm and Possible (Empirical) Methods How to Investigate It
Beneš, Martin
In its first part, this paper postulates the need for empirical research in the field of the (Czech) theory of language cultivation. Following the paper written by J. Homoláč and I. Nebeská (2000) it is assumed (on the methodological level) that language users intuitively link linguistic means with the so-called stylistic indices, e.g. with certain characteristic that the language user sense based on the context in which the particular linguistic means are perceived as appropriate. In the second part, this paper outlines possible experimental methods that could be used for investigating the speakers' actual links between particular linguistic means and their stylistic indices. The main focus is the Implicit Association Test.

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